CIRCULAR VALUE
MAPPING CANVAS
A visual framework to collaboratively sketch and strategize circular value proposition opportunities:
What is the tool about?
Use the canvas to gain a comprehensive understanding of value propositions in the context of circularity and to identify how (1) circularity translates into added customer and environmental VPs and (2) how these VPs capture economic value for the firm.
As such, the CVMC is a framework developed as a contribution to the circular business model innovation methodology. The canvas is specifically designed for Coworking spaces (CWS) engaging with circular economy integration and serves to:
Assess how current value propositions miss to capture value for customer, environment and the CWS
Map added value propositions which arise from a shift towards circularity and how these translate into economic value for the CWS
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Recommendations for use
The Circular Value Mapping Canvas is designed to enable collaboration and is, therefore, most fruitful when applied in a workshop setting with multiple representatives or team members of the CWS present. As such, it enables richer conversations about the benefits of circular innovation and provides a common language for the team.
Preparation for use
It is recommended that the facilitator reads the step-by-step guidelines in order to prepare for the session. The facilitation of the workshop can either be done in a virtual format via the mirror platform or in an offline setting. To prepare for the latter, it is recommended to print each canvas on A0. The step-by-step facilitation guide for the client can be found here: